- 1). Conduct research. Interview the people in charge of the new facility. Ask questions about the facility's benefits, resources and design, for example. Be sure to write down a few quotes that you can incorporate into your press release.
- 2). Use the correct format. It is important to know the standard format for writing press releases. All press releases should include a header, a title, a dateline and contact information. For an example of an effective press release, visit PRWeb.com's example at http://service.prweb.com/pr/_assets/downloads/how-to-write-press-releases.pdf
- 3). Create an attention-grabbing headline. Keep your headline short but active to catch a reporter's attention.
- 4). Write a strong opening. The opening paragraph should include all of the important details related to your release. News articles are typically written in a top-down format, so that editors can easily shorten them for space. Do not include pertinent information at the end of the release.
- 5). Write the draft. Create the remainder of the draft, complete with quotes from your interview sources. Aim for no more than one full page; the more concise, the better.
- 6). Proofread and revise the draft if necessary. Share the draft with your sources for review if they request it; do not send out a press release that hasn't been approved by the person you are quoting.
- 7). Distribute your release. Distribution sources such as PRWeb or PRNewswire exist to help businesses distribute their news. While obviously more expensive than using your own resources, these distribution services possess a extensive and vast database of newspaper, television, radio and internet sites to which they distribute news.
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