Is your company looking to invest in promotional giveaways? If you're looking for the best promotional product out there, the key is to look for a high-quality, distinctive way to promote your company. Do not settle for merely printing your logo onto the cheapest item you can find. If your company falls into this trap, as thousands already have, it's a great way to ensure that your giveaway will do nothing to promote your brand. Regardless of the industry and the size of your company, there are dozens of ways to use a promotional giveaway to build your brand. Here are four successful ways to promote your company with a giveaway product:

- Include a free gift with their purchase. An easy way to increase sales, as well as the percentage of return customers, this can include a sample of your own product line or a gift chosen because it relates to your industry. For example, customers who sign up at a gym might receive a promotional pedometer. Another option is to place each purchase in a cloth shopping bag with your logo printed on it.

- To make your company appear on the cutting edge, go high-tech. One of the most popular corporate giveaways in recent months has been USB memory sticks. In the modern, technology obsessed world, such gifts let your customers know that you are thinking about their priorities and their lifestyle. Plus, these devices will be used constantly, always reminding your audience of your company.

- Consider the audience you're trying to attract. Though USB memory sticks and other tech gadgets are great for those who spend hours each day on the computer, they aren't right for all audiences. Consider the lifestyle and preferences of your customers before buying them promotional gifts. Perhaps a desk pen set, lip balm, or a mug would be a better fit for your company. Always consider whether the promo gift will be used frequently by your target audience.

- Go green. As people become more environmentally aware, this is a sure way to impress your audience. Today, many customers actively seek out companies that share their principles. Send a message with your eco-friendly promotional gifts. Examples include bags, mugs, and pens made from recycled or natural materials.

The business of promotional gifts has virtually exploded since the days of pens imprinted with a company logo. Today, your company can find thousands of different promo products in every price range. The key to getting the best return on your investment is choosing distinctive and usable products which will leave a lasting impression on the recipient.