About Malcolm Gladwell Malcolm Gladwell is a writer for the New Yorker magazine.
He is the author of three books, "The Tipping Point: How Little Things Make a Big Difference," (2000) , "Blink: The Power of Thinking Without Thinking" (2005), and "Outliers: The Story of Success" all of which are bestsellers.
  About the book Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem.
Why do some people follow their instincts and win, while others end up stumbling into error? Why are some people brilliant decision makers, while others are consistently wrong? How do our brains really work in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink changes the way you understand every decision you make.
  Using Blink Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of thin-slicing - filtering the very few factors that matter from an overwhelming number of variables.
I really liked the book.
I believe in statistics, but I also believe that sometimes the right answer just cannot be confirmed with numbers.
If you only rely on numbers you sometimes miss out on doing the right thing.
You can use the technique of thin slicing that is explained in Blink in your own business and personal live.
Trusting on your instinct when you make decisions.
Think without thinking and make the right decision and be successful.