Everyday the largest websites and businesses make sure to update their content whether it be through a blog, forum, articles, tips, etc.
Adding a little today will have compounding effects for your site in the future.
The question that you need to be asking is what are you doing on a daily basis to add a little pizazz to your site? Daily web-masters peer at their statistics to see how many hits they receive and they pay even more attention to the unique hits coming to the site.
However, many small business owners that happen to be web-masters overlook ways to retain the recurring visitors.
Why is this overlooked when realistically at a brick and mortar business you strongly rely on recurring customers? Most of the time recurring customers come back because they like the product or you have a sale that catches their attention.
So, if you do this for your storefront why not catch a little more attention over the web? Many people think publishing a website is more than enough.
I am here to say that publishing a website is more or less you building the store and forgetting to put a sign out front.
You put a sign in the front of your store to show that you are doing business and are open for business.
A website that is not maintained and updated is as if you put a closed sign in the door.
What else do store owners do to get attention? They change storefronts to get a feeling that something new is in the store.
Creating more content on your site that is useful to the visitors creates the same effect over the Internet.
At this point you are looking for an answer of how to create that pizzaz for your site.
Depending on your industry you can create pizazz in a few different ways including: adding a blog, adding a forum, putting a new product on the front page, recognizing an employee of the week, sharing customer reviews, adding photos, and the list goes on.
This pizzaz not only keeps your customer entertained, but it also builds up more content for your site.
Search engines love content and the more you add the higher you move up in the rankings driving more traffic to your site.
Take a time to to try these tips on your site and "People will most definitely come.
" (From Field of Dreams, stated by James Earl Jones Character)