Blogging is easy, but to make it successful, you need more than what most people do.
If you think you can write whenever you want, post your personal story, write two paragraphs of content, publish your ideas and then get traffic to your blog, you will be disappointed.
It doesn't work that way.
At least not anymore.
The benefits of a blog include the capability to post your content (any type of content including audio and video) online easily, generate RSS feed so you can hook up your readers repeatedly when you update your blog, auto-archive and content management.
While these features are great, how you use the tool is up to you.
People who use this strategically will reap the benefits of being able to reach what they want more quickly.
Here are the steps to take to get started with your blog quickly: 1.
Zero in on a niche Focus on one thing only, even though if you know other topics as well.
A blog is no longer a personal diary.
You must give the readers what they want or they will not be interested to follow your blog.
The readers come because you have something they want.
Remember that with so much information to process, they are less tolerant with noises.
So if your content does not focus on a narrow set of topics, they may not find it useful enough to keep in their subscription list.
2.
Get in the flow of blogging The flow involves monitoring the blogsphere, read what other bloggers say, and blog regularly.
RSS reader will help you keep up and source the industry thought leader so you know what they are up to.
That is also an opportunity to start a conversation with them by expanding, or rebuting, on a blog post that you find interesting.
A blog requires that you update it frequently and regularly in order to keep the readers engaged with your content.
Find the rhythm that suits you best.
I create editorial calendar where every day of week I post different content types.
For instance, every Friday is the day for question and answer from previous week.
This ensures that my blog is updated continually with fresh and interesting content.
3.
Participate You may work alone but that doesn't mean you shouldn't interact with others.
In fact, one of the most important parts of blogging is to participate, i.
e.
respond to comments on your blog and contribute on other people's blog.
You will never know the outcome of the relationship that you cultivate in the long run, but it bring your more traffic and business.