Internet is changing the life of people in the last decade. Online marketing is gaining more and more popularity day by day. People use the means of internet to give publicity to their product and business. Social media marketing is an important online technique used for a good exposure in the internet. Facebook, twitter and Google plus are the important means of social media marketing. It is estimated that people are spending half of the time in social networking sites they browse internet. Is it just enough to create a facebook profile or fan page or a twitter account so that your business will grow, no we have to make influence in the cyber world.

The most effective tool available to measure our influence in social media is the KLOUT. How we will know whether we are active in social media. The simplest and traditional way is looking the number of €friends€ €total likes€ or €followers€. But how many of these will be real, if a guy has some 2000 followers and his fan page has over a thousand likes that doesn't mean he is influential . There are websites or other methods to increase the number of €fans€ or €followers€. These figures may increase your reputation but will not increase your customer reach.

In the website €klout.com €we will get a precise rating of your social media influence. You just have to login with your account which you need to check the popularity after a few steps you will get a score .the score will be between 1 and 100 klout has divided the influence statistics of facebook as 15 categories namely
€ Observer- means you just observe what others do without sharing or actively participating
€ Explores- you want to gain more knowledge about things happening around you
€ Activist- you want to make a change , you share things and comment on things shared by others
€ Specialist- you might not be a celebrity but people do value your comment and you have a strong influence
€ Networker- you know how the stuff works , you connect with the correct people who will be beneficial for your business
€ Socializer- you want to meet more people and know about them
€ Conversationalist €" you want to talk to people and connect with new ones
€ Dabbler- you want to grow your influence
€ Pundit- you create opinions that are highly trusted among people
€ Thought leader- you make people follow you by your intellectual thoughts
€ Feeder- there are some people who relies on you for the information
€ Syndicator- you share the best things with your followers
€ Curator- share high quality web content and is highly accepted
€ Broadcaster- you spread things that means most for the industry
€ Taste maker- you know the trends of the industry and who people like
€ Celebrity- you are the most influential among all the above .people trust you and share whatever you posts

According to your statistics in facebook, that is number of likes, shares etc. you will get one among the above.