In bullet style format below I dive right into the top methods: oTell the readers what they gain by clicking on the ad, or choosing the product or service.
oMake Insane Claims! Sometimes even ones that are shouting at the audience, think outside the box.
oEstablish Credibility o Give them your personal experience, or story.
Make it up if you have to.
oCompare & Contrast : this goes back to the whole buyer psychology of wanting to research the various products in the same industry, to see which is better.
oGet the reader interested and wanting more by add the "...
" three dots to the end of your headlines: it leaves the prospect wanting more, and feeling like they have to click on the ad in order to obtain full understanding of what they are missing.
oBreaking News - Tell the audience that you are spilling the beans on, or revealing news or information that they need or might really like to know about.
oCapitalization - DON'T OVERDUE THIS! oThink like a person on Facebook: and think about what a person would search for on Google.
oFacebook doesn't allow this but using the word "Free".
oDon't use the Word "Buy" or "Purchase" or anything that has to do with having to pay money.
(Use words like "Add", or "Grab Up", " Act Now") oUse These Keywords & Phrases:Astronomical, Discover(Often overused, but still great use it sparingly), Deal, Breakthrough, Finally, Crucial, Definitive Guide, Unique, 100% Money Back Guarantee, Urgent, Introducing, Introductory, Incredible, Enhanced, Exclusive, Exclusive Offer, Guaranteed, Huge Savings, Revealed, Revolutionary, Secrets, Top Secret, Recently Discovered, Time-Sensitive, Time Tested, Offer, Proven Methods, Pioneering, Proven Techniques, Now Is The Time, Proven Strategies, How To, Step-By-Step, Solution, Success, Six Figures, Unforgettable, Irresistible, Powerful, Shocking, Unlimited, Super, Tactics, Terrific, Amazingly, Tantalizing, free, affordable, sale, discounts, introductory offer, trial offer, special offer, limited time offer, madness, tricks, tips, fact, learn, free shipping, life time membership, life time offer, gift, gift card, free trail, Download, immediate, instant, today, now, Add, or Grab It Up, Act Now o You Need To, Secret (TM) & ® symbols oDon't repeat words oLittle Tweaks: changing a single word for your headline to something more catchy can work wonders.
oRearrange your keywords oUse questions that arouse curiosity or interest.