Watching videos about Organic SEO with The Short Cutts is a very useful tool when you're trying to gain some in-depth knowledge about exactly how SEO works. Matt Cutts is the head of web spam at Google, and by just watching one of his videos, it is clear that the man is a borderline genius; he is able to answer any and every question that people throw at him, no matter how complicated it may be. The Short Cutts is a website that provides links to the videos, and summarizes them in one sentence or less for those that either don't have time to hear him ramble, or simply just don't understand his jargon. Mr. Cutts has been making these videos since 2009

Matt Cutts Short Cutts SEO Video about how Google's ranking and website evaluation process works is extremely enlightening, but also quite complex. It is difficult for him to describe the topic in layman's terms, but he does an exquisite job in just over seven minutes. He starts from the beginning, going through the process of Google's web crawling. Web crawling is the method by which Google (and other search sites) finds new pages to add to their index. Basically, they will search almost every significant website for updates, changes, and etcetera. From there, a program called Googlebot processes and analyzes every page that had been "crawled" and takes note of literally all of the different words on the site and the location of those words on the page. They are careful to exclude words, known as stop words, such as how, why, if, or, and… you get the picture; ignoring these words help improve Google's search performance tremendously. Instead, they index all of the key words so that they have access to all terms in which someone using the search engine may inquire about. After Google has indexed all of the words that they believe are keywords, something they do every day, the query processor assesses a user's question that they enter into the search box, and matches it with documents it determines to be relevant. In order to determine a pages relevance to a user's question, they use a system called PageRank. Factors such as popularity of the website and the frequency of the search term appearing on the page are used in determining a website's PageRank.

In summary, the importance of ranking well in a Google search result is undeniable; several studies show that about 90%+ of Internet traffic comes from the first page of search results, and this is where MiklinSEO comes into play. For a site to be found on a search engine such as Google, it is important that Google is able to crawl through with ease; it needs to contain relevant content that people will search for in order to increase traffic. The length of time and frequency in which relevant words are on a site, and as traffic grows, the site's PageRank will rise, thereby advancing said website higher up Google's search results. The job of MiklinSEO job is to basically implement content onto webpages that people will inquire about on Google, and also walk you through the entire process.

Donald Foster

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