Attraction marketing gained popularity as a multi level marketing (MLM) concept but all companies can benefit from it.
In its essence, attraction marketing gives the potential customer something valuable instead of a straightforward ad.
Attraction marketing targets smaller groups of people who, however, are interested in the message.
As a result, this form of promotion can deliver excellent results in terms of increasing revenue.
Internet has made it much easier to carry out successful attraction marketing campaigns.
Having a corporate blog is one of the best and most efficient opportunities.
You Have to Give Before You Get In the world of attraction marketing, you have to give something before you expect anything in return.
The statement holds a lot of truth and it is particularly applicable to corporate blogging.
Instead of bragging about your company and the greatness of your products, you will have to consider it as a form of relationship building.
Useful content establishes ties with the readers.
They will come back for more, especially if you discuss highly specialized topics that are typically unavailable to the general public.
Giving the reader something interesting, useful and intriguing to read will potentially turn that reader into a customer.
You Know the Niche, Write About It! In the world of attraction marketing, you need to write about the niche that your company is actively involved in.
Instead of going for direct promotion, think about articles that the people interested in the particular topic would like to read.
Your knowledge and experience give you power.
Sharing this knowledge with the world forms the foundations of an attraction marketing campaign.
Come up with a content plan for your corporate blog and stick to it.
The more often you write high quality content, the quicker you will get to build the audience.
See what the competition is doing and try to differentiate yourself.
Write about the specifics that make you unique.
Your company is certainly having some strengths that no other business in the same niche has.
A focus on such specifics will build your reputation and increase the efficiency of the campaign.
Useful Content Goes a Long Way Useful content and blog posts may seem like a rather abstract marketing tool.
The truth, however, is that the audience is already tired of traditional marketing.
People have learned to ignore the messages that are trying to sell something.
Instead of being aggressive in your advertising approach, you should focus on useful content and the benefits that people will get from their interactions with you.
Attraction marketing is all about emotions and creating the ties that last.
A good content-based marketing program will be difficult to come up with but it will pay off in the long-term.
People will recognize you and label you the authority in the sector.
Once they decide to purchase a product or a service, they will immediately think about you because of the content available on your corporate blog.
Attraction marketing is very efficient, especially when executed online.
A corporate blog is a necessity for every business that is trying to grow its customer base.
This type of promotion is very subtle and you will get to benefit from long-term results.
Start by giving the community something useful and you will soon enjoy the benefits.