As with any business or program, there has been a fair share of Blair rewards complaints over the years. This is typical of any business. The truth is, you can't please everyone, no matter how hard you try. But that hasn't stopped the Blair rewards membership program from trying. One of the unique strategies behind this program is something referred to as the Blair Encore marketing concepts. This sounds complicated but in reality it is extremely simple. This type of marketing is based on the fundamental concepts of honesty and integrity, which comes down to the merchant providing high quality products and good value. The consumer walks away feeling good about his or her purchase and the merchant wins a loyal customer.

Some businesses have overcomplicated this process for decades. And in the meantime they have lost touch with what is important; keeping their customers happy.

All business owners have heard that the customer is always right. But of course, we know that the saying is flawed. There are times that the customer is in fact, wrong or mistaken. That does not mean that the customer's concerns, questions, or complaints are not valid. We can use the analogy of doctors and patients. If a patient says he or she is feeling pain in his chest that pain cannot be ignored, even if the doctor questions its validity. Any competent doctor will run tests to find out why the patient is experiencing the pain and work to remedy the situation.

In the same way, this is what this program has done when Blair rewards complaints have been received. The company has explored the situation, worked to satisfy the customer and to ensure that the situation will not be repeated. And not surprisingly, over the years, Blair rewards membership has multiplied at a very rapid rate.

Once again, this goes back to the Blair Encore marketing concepts. The idea behind this marketing is to ensure that the consumer feels good about his or her purchase. When merchants tend to that one concern they can rest assured that their business will continue to grow. And one of the nice things about this type of marketing is that much of the promotional work takes care of itself. Simply meaning that satisfied customers tend to tell others about their pleasant shopping experiences, and word of mouth promotion is the best kind of promotion you can get. Besides being the best it's free.

Perhaps the most exciting thing about Blair rewards membership is the fact that they have built a reputation for providing excellent customer service. And ironically, this was a direct outcome of Blair rewards complaints!