Every author looks to get their book on high traffic websites, in newspapers, magazines, and on the air with radio and TV.
However how does it work, who do you have to know, what do you need to do where should you go to start? That's the dilemma of many authors, I mean think about it practically no writer comes to the trade as a highly qualified marketing expert with national media experience.
So that's where this article can help.
Tools to get your story online, in print and on the air; > Press Releases - this is an old yet highly useful tool that virtually anyone can use to get media exposure.
While many may debate the future of this tool in today's struggling economy there are fewer journalists therefore the papers need to rely on the AP wire and Press Releases more than ever before.
> Email - yes the ubiquitous email pitch.
This is not going anywhere soon.
What you will have to do is become highly familiar with your ideal media outlet.
then craft an email pitch and hit the send button.
Obviously having the name of the key decision maker is crucial, and an attention getting subject line with a well thought out pitch will be all it takes to reach any and I mean any media outlet.
> Subscriptions - to specific organizations newsletters with high quality media contacts is one of the best ways to network your way into some exposure for your book.
These subscription companies work very hard at making and nurturing quality contacts and then selling subscriptions to authors, speakers, coaches and other professional business people.
> Organizations - this is another valuable way to make and nurture contacts.
Many times the price to entry is membership in the right organizations.
If you want to be taken as an expert than you need to be seen as a peer not a consumer.
Be able to speak about their industry and you will attract the right people who will then be able to refer contacts to you.
> Events - again another opportunity to meet and greet the right people.
Now one important opportunity is to participate in media events where you can pitch your story to a panel or journalists.
These are held all over the world every year, these are known as Tele-Print Conferences.
A teleprint conference (TPC)TM stages a live, one-hour news conference with ten to fifteen news reporters where you can pitch your story to them.
This is just an overview of some of the best options an author will have at getting their book on high traffic websites, in print & on the air with radio and TV.