It has been a matter of past that women used to do all they could go get those oomph looks. Now, even men are not far behind. In fact when it comes to comparing the increase in trend for improving the looks; it is men who are running faster in the race. There has been a continuous and significant rise in the number of men looking for plastic surgery procedures. Be it Gynecomastia (male breast reduction) or liposuction, face lift surgery or tummy tuck, men want to give good attention to their looks and their body. "One of the reasons among rise in conscious men is the increasing pressure for good looks at their work place. It is a highly competitive world. If you are not presentable, you loose somewhere, though no one tells you directly about this", says one of the male patient from UK who underwent chin implant and pectoral implant surgery in India with Indicure. A survey was conducted by Indicure on reasons behind men undergoing plastic surgery procedures. The following reasons were attributed by the men for their reason of undergoing cosmetic surgery, not in the order of importance is as follows: (not a statistical analysis which will be shared soon) • Pressure at work place to look good, (though not revealed openly)• Fear of loosing the girl friend• Seeking girls' attention• Feel good factor• Peer pressure• Everybody else is doing it, why not me The most popular procedures among men are Gynecomastia, liposuction, tummy tuck, face lift surgery, hair transplantation and rhinoplasty. Popular non surgical procedures among men are dermabrasion, chemical peels, laser skin resurfacing and acne scar treatment. All of them knew about India as the most favorable medical tourism destination especially because of the surgeons and medical facilities in India. Cost is also a very big motivating factor to come to India for cosmetic surgery. What they had to pay only for surgery is more than the entire trip and surgery in India. Indicure is the most trusted name for health tourism in India. India offers quality cosmetic procedures at affordable prices in India. Indicure has been providing treatment to patients from across the globe now and know what your expectations are from the surgery and when you come to India. For more information, log onto www.indicure.com and www.indicurecosmeticsurgery.com or www.plasticsurgeryindia.co.in