Internet today has become so highly fluid and competitive that it is nearly impossible to find a way to standout or out rank your competition on a small or even medium size budget. Yes I know you rank really well for one or even two search terms and if you do great, but if not, you might want to pay attention.

How To Advertise For WAHM And Stand Out

1.) Website Design Basics
Its time to build your website, but how do you know who you should be designing for? How should the layout, colors, navbar and text look? You see its not as simple as slapping a website together in a week using yahoo or godaddy website builders and then showing all of your friends. So where do you start? Here are a list questions you should first answer.

2.) Who Exactly are to trying to reach? Age, sex, generational trends? Do your customers like brand names, green products or all natural products? You must take all of this into account and more when looking at website design. I hardly think that a 35 year old mom wants to see a skinny 25 year old woman, half naked on a website trying to sell blankets for kids. A little extreme I know, but you get the point.

3.) Once you have answered all the necessary questions you can start putting together your layout. But what type of a layout do you need?
How many pages do you need?
Will your navigation be on the left, right or top?
Do you need a navbar with drop downs?
Do you require a sidebar? What will go in that side bar?
How many different content areas will you need on each page?

4.) Don't forget about your demographics. They are the key to everything you are going do with your business. Now using your demographics, you can start on your website aesthetics.
What colors will you use? (limit yourself to three)
What type of images will you use?
What font will you use? (yes your font actually says a lot about you.)
Do you need or even want a logo?

5.) Put it all together and then take some time to check out other websites. Finds websites you like and find websites you don't like. Point of fact: Finding websites that have elements you don't like is actually more important than finding websites you do like. I once asked a client to give me a list of three websites they didn't like.

6.) Find a company to build your site. Keep in mind that the most expensive company could be ripping you off and the least expensive company may not be the best fit either. Asking for references is pointless. I mean, who in their right mind is going to give a your a bad reference to contact. Instead ask for a couple of sites they have completed.

7.) Just because YOU built it, does not mean THEY will come. You will need to market your site and make sure you can be found in search engines. This will take money, time, consistency and effort, but most of all, patience.

Advertising For WAHM [http://www.advertisingforwahm.com]