Strategic email marketing

First, you need to obtain as large list of subscribers as possible. But in order to succeed with presentation of your offerings to your subscribers, they have to be properly targeted. There is no use of messaging to pet lovers, if you don't offer pet related products. So, when you want to build a list, do it yourself on your pet related site or blog, or buy or rent a list from 3rd party providers. Just make sure they're double opt-in subscribers. Tip: Don't lease or buy a list from providers, who offer just that. Those lists are spammed thousands of times and subscribers are almost worthless. You'd be better off by renting a list from one of the top bloggers in your niche, if possible.

Respectful mailing

When you have a list, it's time to send messages. However, don't do it like newbie marketers, who just send a spammy message, containing only "Buy now" links and buttons, nothing else. Rest assured that most of recepients will immediately unsubscribe from your emaling, if they receive such useless message. What you need to do is send out high quality advice, maybe even a couple of freebies along the way. After you've inserted those into your message, you can add an affiliate link or two at most. Give them a reason to click and read your messages and they'll want more, if they receive quality content. Remember, mailing to your subscribers means building a trust that has to last more than one campaign.

Guide your subscribers

Keep it simple for your subscribers to become leads. Give them  simple and concise call to actions, educate them about your offerings and don't surprise them with unexpected steps or additional requirements to continue through the buying process. Highlight the benefits of your product or service and add some incentives, if possible. Nurture your potential leads throughout the process with a personal touch, whether in email or the landing page itself.

Track and Learn

Always track the performance of your campaigns, analyze and adapt to provided data. Look for increases and decreases in the open rate, click thru rate, spam percentage, action rate over time, bounce rate, compliant rate, unsubscribe rate and similar. By constantly tracking the performance, you'll be able to adjust your marketing strategy and generate more leads.

Boost lead conversion on landing page

Landing page is the one who makes a final sale by convincing user that your products or services are worth the buck. By making it more effective, you'll be able to convert your leads into buyers. First, offer a preview with explanation of main benefits in a form of video, if possible. Video previews give a high level look and convert much better than static texts, so put a couple of dollars into the creation of high quality video presentation. Second, choose the correct CTA's. Place them across your landing page, on the main headline of your page, the sub-section headlines and on the buttons of your forms. But keep in mind that impersonal buttons like "Buy now" won't do much good. In fact, most people run away, if they see something like that. Instead, use CTA to answer to a prospect's number one question throughout the process, "what's in it for me?"

Understand the mindset

This has to be applied throughout your emailing and landing page process. Understanding the mindset of your users and providing a solution to their needs in that particular moment, when they land on your page or open a newsletter is crucial to your success. Ask them a question and offer a solution to fix their problem. For example: Ask them "How much do you owe?" and offer "The quickest way to repay your debts". Simple as that. Remember, without understanding and resolving their problems, your product won't sell. But, if you offer a viable solution that will fix their problem like no other, you'll be able to sell more than others.

Use the right software

While there are quite a few email marketing providers, you really need to be careful when choosing the right one for all your campaigns. Building an email list is a long term operation and you don't want to rely on someone who is in business for just a couple of months, do you? Also, check the provider's features, pricing and tracking capabilities. I would suggest two providers: aWeber, who is helping over 120,000+ businesses like yours raise profits and build customer relationships by providing a really powerful email marketing software for over 10 years, or MailChimp, which is also nice but a little time consuming, when it comes to campaign creation and customization. Both of them were also reviewed on AffiliateSection.com.

So, here are a few tips to keep in mind when setting up your landing page and email campaign, trying to get the most out of your marketing work. As you can see, it's not that difficult, if you use the right approach, respect your users and provide the best possible solution to their problem. Good luck!