The term 'social blogging' is something we've coined about the two main types of bloggers in the world today.
Here's how we differentiate it.
LEVERAGING ON YOUR SOCIAL NETWORK The majority of the bloggers in the world fall under the 'social blogging' category because they don't focus so much on SEO to get traffic to their blog.
They usually tell their friends (offline) to come to their website and they spread the word through them.
Sometimes, they would even use social networking sites like MySpace, Facebook or Friendster to make friends and they will click on their website.
Although this may not be the most effective in the world to get traffic, (and it will not get you loads of traffic), but you can leverage on your friends, your influence and their social circles to get a group of loyal readers to stick to your blog.
You don't even need to be an Internet marketer or a businessman to make money online (just blogging about your life!) If you are quite famous in the offline world, you can even register your own domain name after your own name (assuming that it is not already taken) and people can locate you easily (without relying on the search engine).
For example, imagine you are Brad Pitt or Angelina Jolie; you will get tons of traffic coming to your site because of your FANS! Social blogging will work if your name is a 'brand' by itself! SEO BLOGGING SEO (Search Engine Optimization) has the potential to bring LOTS of traffic to your website! Consider that millions and millions of people visit Google each day.
Most people will think that SEO is too unstable or competitive, but there are millions of keywords out there that you can target! People who are going for the SEO blogging route will need to learn all about SEO optimization by making sure their site appears on the first page or Google (or second page).
You will also need to compare with your competition.
But the advantage of blogging is that you don't need to rely on a few keywords, you can target MANY, MANY keywords because it spreads out your risk.
You don't need to worry about having one of your keywords de-ranked and having all your income go down the drain as well.