It was a really innovative way of helping people the world over keep in touch no matter the distance between them.
Aside from connecting family and friends, Facebook has become a great way to build local businesses.
Below are the different ways Facebook can help a local business; Building awareness: For a business to do well, it has to be known by potential customers.
This can be achieved through Facebook by creating a page or group for your business and suggesting it to friends.
You could also employ the use of cost-per-click advertising where it will cost you a small amount of money to have your business advertised.
Relaying information: For your business to be successful it is important that you offer an avenue for your clients to reach you.
It is also important for you to tell the community each and every detail about your products, any news or events that may be happening concerning your products.
This way if they have any questions and know that they have a way of reaching you, it would be very easy for you to answer any inquiries they may have pertaining to your business and what you have to offer.
You could also simply let people know of what's going on with your business through messaging all of your Facebook contacts.
Bring people together: Through Facebook people who were total strangers to one another, can get to talk and share interests, likes and dislikes.
You can enhance this through creating a page or group from where your potential customers can interact with each other.
Through this you can allow these customers to somewhat become your sales people.
Through them you can reach out to other potential customers as well.
You can keep in touch by dropping in on a conversation or two and allowing your fans to contribute to the conversation as well.
Offer extra customer service: Facebook is like a free customer service because through your page or group you are able to answer questions, get feedback from your customers and even pass on any new information concerning your business.
Aside from emails and postal addresses, your clients now have an additional way of finding you if they ever needed you.
Boost sales: It has become quite hard for local businesses to establish themselves what with the all competition that's being going on.
But through Facebook you can overcome some of these challenges.
Using all the above mentioned tips will surely give you an edge above the rest of your competitors.
If used in the proper way, Facebook can be a great tool to use to reach out to your customers and to increase your presence and increase your sales as well.
Your business will surely benefit from having its own page or group on Facebook.