In the beginning blogs are just web logs that are frequently updated for people to express their thoughts about certain topics both controversial or personal.
Now, blogging has evolved and has become a powerful tool for online advertising which leads to more money making schemes.
In general, there are two types of blogs known as the personal blogs and corporate blogs.
Personal blogs can be about the blogger's family, lifestyle or anything personal.
A corporate blog, on the other side, can be about a business or company's profile and can also include some products or services that the business would like to promote.
Either way, these blogs can become an online marketing blog since both types can reach an audience.
Before you can transition your blog to an online marketing blog, there are a couple of things that you would have to do.
First of all, you need to know who your target audience is.
This is important because users go online for the purpose of looking for answers and hopefully what your blog has to offer is the solution that users would need.
Second, you need to know where to get the cool stuff that you will post on your blog.
You can find wonderful content through video sharing sites like YouTube, blogs of popular people and social book marking sites.
Why social book marking sites? Social book marking sites index web sites or blogs according to their popularity.
Web sites which voters think have the most useful or relevant content go to the top.
To sum it all up, knowing your target audience and where to get hot content are the basics of creating an online marketing blog.