Instructions

1

Pick a location that will attract a bookish crowd. For instance, college or university towns often cater to intellectuals devoted to reading. Also, some cities have a more artsy, cultural vibe than others.
2

Stock a nice blend of popular, mainstream books and edgier, independent material. Readers will probably be impressed with your selections if you find that balance between the mainstream and the obscure. Often, independent bookstore shoppers are more open-minded to new types of material.
3

Organize your store in a way that is inviting and easy to navigate. Save your largest section of uninterrupted shelf space for your largest seller, which will probably be fiction. Label each section clearly, and display books in an attractive manner.
4

Personalize your store for a warm environment. Consider posting employee recommendations throughout your store to help your patrons choose their books. You might also consider a used shelf where you stock gently worn books for reduced prices, and consider a charity shelf where you advertise charities close to your heart.
5

Reach out to the community. The best way to drum up business is to get people talking about your store. By hosting author readings and signings, lectures and charity events, you can tap into the pulse of the community.