Many a times I am asked as to what does a social media person 'really' do.
Well does this person do blogging? Write on Facebook? Generally keeps on Twitting? Or uploads photos of products to be sold? So generally when you want to broadcast a message you start to login to all the social network sites and start to give out messages? And so you tell people to buy something and push this till doom's day? That means you give out same old message in new way? Do you have a list of sites that you generally send this message out to? Do you send this as anonymous messages? And do you keep apologizing to an angry customer!? Well lets for a start step a little back and see the whole picture in its totality.
Well it is none of the above in the way it is mentioned and yet i could be all of the above with a lot of tweaking.
Well what according to you is the role of Online Social Media Network professional? Why Online Reputation Management is suggested: Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space.
Online media, including search engines, are managed to make positive information visible to the public and downplay any information which could negatively affect your business.
Reputation and trust are earned through years of hard work and this can be damaged online, often anonymously.
While the internet has opened up a huge opportunity for us to broadcast any kind of information that we intend to share, the same internet enables our competitors, irate customers, disgruntled employees, and any unhappy stakeholder to also publicize their negative views about us.
Just the way we have freedom to mention what we like, they too can exercise the same freedom and mention what they like...
or rather, don't like.
The advent of social media, web communities, and networking sites, has been useful to many companies.
The phenomenon has positively affected the majority of businesses by allowing them to directly communicate with consumers about products and services they offer.
However social media has also opened doors to malicious online postings, which has proven to be damaging to corporate reputation.
Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry.
Ruthless competitors and angry customers now have open access to blogs and web sites.
They can define a person or company's online identity and their words have far reaching effects - whether they are true or not.
This is why ORM is necessary.
Because it is difficult, if not impossible, to eliminate traces of thoughtless actions or malicious attacks on the web, online reputation managers disseminate positive information about their clients.
The goal in online reputation management is to bring public attention to positive blogs, articles and other online media written on behalf of the company, product, brand or service.
The positive online publicity takes the higher search engine result rankings, thus minimizing the damage of any attack.
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