The biggest misconception regarding niche marketing is that there is less money in it than with the larger, mainstream markets.
In truth, if you approach niche marketing the right way, you can actually make MORE money in LESS time than with any of the larger markets because when there's less competition, it's far easier to penetrate markets and target your customer base.
Niche Master Plan Do you know why so many new marketers aren't able to build a profitable business online? They are far too busy chasing after that pot of gold that they've heard lies at the end of the rainbow.
We know that the shortest path between two points is a straight line, right? So why do we change the process and over-complicate things when it comes to building a successful online business as a niche marketer? We simply need to get back to basics, focusing on two important factors: 1) We find niche markets with existing buyers.
2) We find niche markets with existing sellers.
Whether you plan to develop your own niche information product or you are interested in making money with affiliate campaigns, you always want to venture into markets that are easy to penetrate, have been proven to be profitable and continue to be viable (evergreen) over the long run.
Where there are buyers, there is money to be made, and whether you believe it or not, some of the more profitable niche markets are so obscure and small that they're often overlooked as not being 'viable', when in fact, they are bursting at the seams with avid, hungry buyers! As we begin our journey into finding profitable niche markets, stop to ask yourself.
'What are people desperate for?' or 'What do people REALLY need?' By answering that question, you'll be able to tap into countless profitable niche markets, because when it comes to what people NEED rather than what they WANT, you've got yourself some hungry, desperate buyers who will anxiously purchase instant solutions or remedies to their questions and concerns.
You've probably heard of just how profitable 'desperate markets' is and there's good reason for this.
Markets that are considered desperate are not only easier to target but easier to sell to.
* That person desperate to get rid of her acne quickly.
* That mother frustrated by not being able to potty train her toddler.
* That guy who will do anything to win his ex back.
When NEED is there, rather than just desire, you've got a winning niche.
Combine that with a laser targeted campaign that provides a solution to their problem and you'll never struggle to make money again.
Finding Niche Up to Profits One of the most important things you can do is first evaluate and identify niche markets that encompass three major elements: 1) You can easily identify exactly who your audience is.
2) There are motivated, active buyers in the niche market.
3) You are able to get your marketing message across to your audience.
There's no sense in trying to find an untapped niche market.
There are few of them out there and those that exist would take a lot of work in order to penetrate.
Then, you'd have to condition buyers, research angles and test out different campaigns and approaches before you determine what was successful.
Forget about that! It's always easier to make money in niches that are already proven to be profitable, and that is what you need to focus on.
You always want to conduct as much research about your markets as possible however, so that you can really understand what your target audience is interested in and create compelling campaigns that 'speak their language'.
Final reason to find a real niche market is to subtitle your work online, and have profits with what you do.
- What people are currently buying - Where there are any potential market gaps for products you could create - How much of a demand exists in the market - What your customer base is most interested in, concerned with, needing help with.
In other words, pay attention to who you are selling to before you determine what you are going to sell and your campaigns will be successful.