Internet is no more just search oriented, but has become a large network of social networking applications that provides its users a more rich personal experience.
Many Internet users have accounts in multiple social networking applications like Facebook, twitter, tumblr etc.
to name a few and actively participating in blogging, microblogging and sharing information through social bookmarking sites.
These applications have got a pervasive effect on how we think and communicate.
People get connected with the like minded people and engage in collaborative learning on topics of common interests.
Social bookmarking sites are now primarily responsible for making a content popular or not.
Businesses are quick to respond to the power of these applications and now have active presence over the popular social networking platforms to reach out their customers.
It is a multi billion dollar business for those social networking companies by way of advertisement revenue.
Social networking presence helps businesses to grow their business by listening to their customers about what they are thinking and talking.
Social computing is an emerging technology that helps a business to get acquainted with their prospective customers.
Social computing helps these companies what people think about their products and services by analyzing the tweets and blogs in a systematic manner to form useful conclusions that really helps a business to take crucial decisions.
The most used smartphone application is the Facebook application which is a testimony of how the winds are changing the direction.
The social business is poised to grow vertically in the coming years where users can witness a sea of changes by the way of how Internet is actually transforming.
This could ultimately change the way we conduct online search and communications.