Small business owners and service professionals begin to realize the importance of providing content beyond text and image objects.
They seek to constantly enhance how they communicate with their prospects and customers.
It provides a new way for them to reach their audience with messages that convey emotion, stronger than static content.
The problem is podcasting can be daunting if you don't plan well enough to anticipate the process.
Producing a podcast is easy, but to make it engaging and popular is a completely different issue.
How do you make the process of producing a podcast as painless as possible, so you can focus more on other aspects of it? 1.
Make it a process.
There are a lot of information on the Web to get you started on the right track.
If you need more, go out and buy some books or guides about podcasting if necessary.
They cost a few dollars, but can be a great return on investment.
As you create your first podcast, make it all a process.
Familiarize yourself with the technical steps.
You may just find that they are not as complicated as they look.
2.
Prepare a note or script.
This applies to any format of podcast.
Whether you are going to talk about news, rebut on something hot in the industry, interview experts, and others, virtually any activity can benefit from a good note.
It keeps you organized and stay within topic.
A script can be useful if you really want to nail down the content precisely for certain podcast segment.
Make sure you write it conversationally.
3.
Talk to your a listener.
Speak as if you are talking to one particular listener.
It helps you relax and sounds more natural.
The last thing you want from your podcast is to sound boring.
If you hesitate to listen to it, your listeners will not either.
4.
Have fun.
If you are having fun in the process, it shows through the podcast.
Being passionate about the topic you are talking about is important.
Can you do it every week or fortnightly? Do you anticipate for the upcoming episode? If you don't enjoy it, you better find a way to make it good.
Perhaps delegate the task to others.
Help yourself and your audience.
5.
Start simple.
Podcast gears can be as simple as one microphone plugged into your sound card or small and portable recording device.
But it could possibly include fancy equipment and software.
Avoid these tools in the first place before you are familiar with the whole process.
Momentum is more important than anything else when you are just started.
Podcasting should be fun.
Don't make it a chore or you may miss the whole benefits of reaching your customers and wooing them into buying your products and services.
After all, who is going to buy your product or service if you don't like it?