If you are new in online business or just a small player on the Internet you may think that promoting your site to gain business success is a hard thing to achieve.
This is farther than the truth because you can attain online business success by way of article writing and marketing.
If you are a small business player on the Internet you can implement SEO strategies because these can be free and can easily be implemented.
There are techniques though, in coming up with the best strategies to undertake and article marketing surely has "Do's and Don'ts" to implement in order for this marketing strategy to succeed.
The first thing to do is research for your keywords which can give good optimization to your articles and thus have best chances of landing high in the results pages of the major search engines.
Choosing high ranking keywords can be more costly because these keywords, being more competitive, can demand higher prices since there are also lots of people bidding for these words.
Being a smaller player and with a limited budget yet, you don't necessarily have to acquire these higher ranked keywords to ensure success of your article marketing strategies.
You can acquire those lesser priced keywords that may not drive hordes of traffic but just enough quality types of people that can have more possibilities of making a conversion to sales.
A part of your "Do's" plan to implement in article marketing is to submit to the various article marketing directories in the Internet.
There are plenty of these sites available in the Internet and you can just do research to find the best and popular article directories that can give more benefits to your article marketing strategy.
Write plenty of articles (with quality and relevancy as the main factors to consider) for submission as this method is a good way to keep your site always fresh in the eyes of the search engines.
If you are not maintaining freshness of your site you will have more chances of losing your rank and put to the bottom of the search results pages.
If you ran out of ideas or topics for your article marketing strategy or you don't have the time anymore to do article creation, don't quit or you will also lose your rank in the search engines.
Acquire the help of SEO writers or article marketing companies who can help you in this situation because they have a staff of quality writers who can do writing for you.
Article marketing is really basic in implementation of your marketing strategies because you only have to know the concerns of people and create solutions that you can offer to your customers.
But one thing is also important, do not stop this strategy if you do not get results in two to three weeks because it may take longer.