You're walking down Avenue of the Americas in New York City on your way to Central Park or tea at the Russian Tea Room, crossing over 7th Avenue, you notice a big newsstand packed with magazines.  Each magazine is screaming at you…buy me! Buy me!  You may be interested in men's health issues, woman's issues, relationships, fitness or business.  We are all interested in something.  So, something catches your eye in the screaming crowd of colorful paper.  You stop and pick it up and start to thumb through the pages.  After all the cover tells you that in 10 days you will be more fit, smarter, faster, younger, richer or more beautiful.  The magazines try to entice our senses and desires.  Okay, how do you become the magazine and then the article that is picked, over and over again? 

In the internet world, the magazine is your website or blog.  Your article is the blog post you write or article you submit.  This search engine optimization technique is known as article marketing.

How does article marketing work and why do you want to write articles and publish them?

1. Draw visitors to your site – when you write an article, you can write it for your site.  You also want to publish it in your social media and online publishers.  You want to link the article to search engine directories and possibly link them to other sites.  With social media, remember to automate the process so that your published article auto links.  If you publish in three online publishers, then you get triple the exposure.  What the online publishers do is send your article down the internet streets based on topic, and category.  The articles are picked up by other websites that have visitors.  The attribution, most often, goes to you and draws other site visitors to your site.  The other day, I saw one of my articles on a site and my picture was with the article.  That was a surprise.  A great article can go viral in the correct hands.  Look what blogging did for Julia of "Julia and Julia".
2. Show you are an expert – Writing articles or blogging on your topic that you know shows that you are an expert.  With my site, Metamorphnet, visitors might think that I am an expert in Lepidopterology. But, reading my posts and looking at my site, the visitor can see that I do a different kind of metamorphic process.  Writing gives you credibility.  The more you write and the better you write, the more you become known as the go to person for that subject.  You eventually are the measure.
3. Search engines love content – there is so much noise on the net that you have to do what you can to rise above it.  Companies like mine can help.  We understand that search engines first and foremost love content.  Why?  Well, if it wasn't for content then who would search and the search engines wouldn't be needed any more. So, write with keywords but write great content on subjects that will draw visitors to your site and offering.  Be impeccable with the words you choose and how you write.  By now, you probably figured out that this article is written by a real person.  There are actually ways to write ultimate keyword articles using bots.  The search engines detect that and kill them.  Also, the online article publishers can figure it out.

Okay, prove that article marketing really works and make this article go viral.  Send it to everyone you know and drive a ton of visitors to my site Metamorphnet.