One thing outside digital marketing has to be is engaging if not the advertisers and organizations who have invested in the marketing system have wasted their money.
What do we call as engaging? Well anything that gets us as patrons involved with the advertisement, for illustration in England one organization was using iPhones for patrons to upload their own images that a fashion house was then adding the images to clothing so people could see what they would look like wearing them.
Another incident the Golden Arches company installed a digital sign in Piccadilly Circus London and here they had an image of a strong man and again people could interactive using their cellular phone to send an image this image then put the head of the person on the strong man.
Now engaging with probable buyers has gotten a lot easier with interaction, using a touch screen so the customer selects the products they are interested in and can even pick clothing, creating a shopping list and then transmitting the item codes to either their email address or mobile phone.
Earlier touch screen outside solutions have been over priced; nevertheless now one business offers an interactive LCD casing that is very cost-effective.
The LCD TV enclosures incorporate an external grade touch screen that connects to the LCD screen and the small factor PC.
These units are available in 42", 44", 55 and 60" sizes.
The touch screen monitor cases give the relevant protection from the weather as well as safeguard from promising vandal attacks.
These can be installed in almost any location from train stations to car lots and can even be used for way finding.
The monitor housings come ready with an inbuilt heating and cooling system protecting the TV and Computer no matter what the external temperature is and the touch screen panel can used in temperatures as low as -20 Fahrenheit even when a user is wearing a glove.
These units can be custom-made to facilitate housing numerous TVs creating a new, dynamic marketing solution for interaction.