Social bookmarking can be a quick and effective way to build targeted backlinks and create a buzz for your website, but the source of the links still matters.
Although most social bookmarking backlinks are only of moderate search engine value, some of them from bad neighborhoods could have no effect at all - or in the worst case, a slightly negative effect.
As the fastest way to build deep links with customized anchor text, social bookmarking sites make an attractive time investment for webmasters and anyone looking to increase traffic and search presence:Especially people who can't legitimately get links because their websites are essential spam or pose a risk to visitors.
If a bookmarking community goes unmaintained, these types of links will pile up quickly and pretty soon the visitors will be less interested in seeing the links that the site provides.
Eventually, even the search engines will realize that there is no value in the site and that it ultimately creates a danger for anyone who visits it.
If the search engines label a website as a bad neighborhood, its unlikely that the links there will even have any effect.
Any reputation and authority that such an unmoderated bookmarking site quickly fades away when it becomes filled with links that don't provide any value to surfers.
The best way to avoid this fate of useless or even possibly negative links pointing to your site is to focus on the quality of your submissions and the quality of the site you submit to.
It is better to adjust your new content to match the demands of the best bookmarking sites than it is to force something the people don't want on them or try to sneak links into sites that seem to accept anything.
Like any business online or off, your marketing success relies on the quality of the products and communication you provide.
When it comes to bookmarking and back links, it also matters where you promote it!