For decades maternity underwear has been nothing more than functional. Designs have traditionally been plain, without embellishment, designed to serve a purpose nothing more. Women have always appreciated underwear, lingerie that makes them feel good, makes them feel sexy and offers something sensual in the design that appeals to not only them but also their partners. So why, when it comes to their pregnancy, the time when a women is undeniably at her most feminine is she asked to wear dull and dowdy, plain and boring, unappealing underwear? Often referred to as âEUR~granny knickers and brasâEUR(TM) there was nothing to get excited about, until recently anyway.

An Underwear Revolution

There are a number of features in both the structure and practicability that a maternity bra and nursing bra needs to have in order for it to fulfil the brief of functionality. It needs to have all of the components that are necessary to give a great level of support throughout the various stages of pregnancy and even after the baby has been born. Shoulder straps need to be wide for extra comfort - wide straps are something that you donâEUR(TM)t find in regular lingerie. Advanced fabrics are now being used that will accommodate the way that the size and shape of a womanâEUR(TM)s breasts can change throughout the day, for example when she is breastfeeding they can increase by a full cup size in the hour preceding a feed. One handed clips on the cup add ease of use and details like lace, silks and satins included in the design offer something that has been lacking for generations of pregnant women.

It is Exciting!

Maternity underwear has definitely become exciting. There is such a choice available now that there is no need for any pregnant woman to feel frumpy or underwhelmed by the contents of her underwear drawer. For some women the fact that they are pregnant is more than joyful, it gives them a true sense of their womanhood, their femininity and the power that their bodies have, to have that taken away by the act of having to wear underwear that wouldnâEUR(TM)t look out of place in their grandmotherâEUR(TM)s drawer is unthinkable. Finally maternity lingerie is giving these women what they want, garments that they will not only be happy to wear but look forward to wearing and showing off to their partners, enhancing their femininity and making them feel as good as they deserve to.