If you're planning to implement Search Engine Optimization as an Internet Marketing strategy to boost your site's online coverage then you need to focus one of the most important steps to produce quality results -- writing content.
There is more to writing articles or Web content than just stuffing it full of keywords just to make it easy for search engine to find your page and put you on top.
There are certain rules to be followed in order for this to be an effective strategy for your SEO.
Informative You're not going to be writing articles just because you want to increase your site's online coverage or to spread the word on the World Wide Web that you're around.
The main focus of writing articles is to cater to the needs of your potential visitors -- giving them what they want in the form of information.
Many tend to overlook this fact and proceeds to make articles of low-quality -- containing only keywords with information that doesn't make any sense.
If you don't satisfy your readers then there is no hope to improving your online popularity.
The right way to do this is to be careful in what you write.
Cater to a specific niche and about generalizing your content.
Target a specific need of your readers regarding your site and write an informative article about it.
For example, if you're site is a business devoted to selling diet pills then you better come up with topics, like the advantage of using diet pills, variety of diet products available in the market, how to find the best diet pill online, and so on.
Try to think about what your visitors might need and proceed to write something about it.
Integrating Keywords Putting in search-engine friendly keywords to your articles requires serious consideration and there are some Search Engine Optimization rules to be followed to make sure that you're not going to get black listed in the process.
For starters, you need to match the number of keywords according to the total number of words in your articles.
For example, if you have a 500 word article then you should have at a maximum of 5-6 keywords integrated into the write-up.
The number of keywords is necessary since there are article submission sites that counts your keywords and will not allow you to post if you go over the limit; not to mention the fact that search engines now have instructions on how to detect "keyword spamming" on all sites under their index and removes them once found.
Using LSI Words Aside from keywords, article writer should also focus on integrating LSI words into their composition so search engines will give it better rankings.
Search Engines follow the algorithm called Latent Semantic Indexing (LSI) which involves looking for words and phrases similar or related to that of the keyword used on the article.
In most cases, search engines will judge articles with related LSI words as quality content so they will give it better rankings and have better placements in result pages.