If you are planning on expanding your business into a new realm, an E commerce website would be an ideal way to do so. Via an Ecommerce website the consumers not only can lookup the information about your business and products but can also purchase your products or services online. Good planning for the E commerce website design and development before launching lays a sound foundation for building up of an excellent E commerce website. From inception to launch following are the steps that go into making of an E commerce web design and development.



Planning and Research: Researching is the groundwork that has to be done in order to launch a commercially successful E commerce website. Researching requires groundwork in following areas:

*Target audiences: The ultimate goal of any E commerce website is to know who target audiences are. For a company selling cosmetics the target audiences for the E commerce website are women whereas for a company selling shaving gels and cologne, the primary target audiences for the E commerce website would be men. So, the design of the website should be in accordance with the likes or dislikes of the target audience segment.


*Keyword research: Research about the keywords and content most relevant to your business and inline with customer requirements.

Communication: Establish clear, direct channels of communication between the E commerce web design and development team. The website designers and developers ought to have a crystal clear understanding of the business and end user requirements.

Blueprinting: Even before the project of building up an E commerce web design and development is started, a detailed blueprint of the business's expectations from the website and end user requirements should be prepared. This is a living document and evolves with the process of website development.

Information Architecture: This entails designing the navigation and layout of the website, keeping the user ease in mind. Information architecture plays a very important role in determining whether the customers finally purchase the product from the website or not. Easier it is for the customers to make the get the required product information and navigate the website more likely they are to return to the website.

Design: This defines the aesthetics of the website. The more professional the design of the website higher is the chance that the visitors end up purchasing the product.

Construction of the website: It is the overall framework of your E commerce web design and development. With a robust construction your website is more scalable. With the client and server applications like shopping carts, payment gateways,their integration and quality assurance measure make sure that the website functions as intended.

Launch of the website: After the design and development when the E commerce website is all set for launch on the world wide web, choose a reliable hosting service to enable smooth functioning of the website without any glitches.