Represents the direction of the future of communications "2013MWC Global System for Mobile Communications Conference" every opening, are harbingers of mobile Internet in the future affect the future people work, change of life, entertainment and leisure prelude to turn it on again. In the MWC conference, Lenovo representative of the domestic manufacturers can be said to shine, so that all world counterparts it attention.

In fact, the domestic manufacturers is not just shine in the MWC conference, the in international authoritative analysis firm IDC recently released the fourth quarter of 2012, the global smart phone market report shows that the global smart phone sales in the fourth quarter of 2012 alone and market share ranking, the top five brands accounted for three seats! Represented by iPhone screen smartphone developed since 2007, the Chinese brand finally for the first time a large proportion into the forefront of the international. Lenovo as the representative of the domestic manufacturers in the face of adversity overgrown field of mobile terminals once again staged a drama to break the siege, Fen summit.

China "brand" began to affect the world

The difference between the past, the years the intelligent terminal change caused by the rapid development of mobile Internet, can be described as walking in the forefront of the times. Throughout the international market, brands array nothing more than to have Samsung, Apple, Nokia, Sony, LG and other few manufacturers, mobile terminal manufacturers in the country, can be described as flourishing, not only brand Lenovo, Huawei, ZTE and other front-line array, and even Amagatarai, Meizu, TCL, Konka this second-tier brands. Not only that, the domestic market, the yuan, and gave birth to such as millet, peppers, grand, Internet phone brand. Their competitive, high, medium and low product line distribution gave Chinese consumers with more choices.

U.S. mobile analytics firm Flurry latest report shows that China has overtaken the U.S. as the world's largest intelligent terminal equipment market, the future of the Chinese market will become the largest smartphone battlefield. Can be said that the Chinese market has enough about the pattern of the global smart phone, with the growth of the smart phone market in the future, this trend will become more apparent.

But the influence of the domestic mobile phone, it did not stay in the country. In 2012, the Chinese brand has been out of the country, began to affect global mobile intelligent terminal market. One from the most authoritative global IT research and advisory firm Gartner research report, Lenovo as the only local Chinese manufacturers of smart phones to compete with top international brands, it will be replaced this year (2013) Samsung to become China's largest smartphone vendors.

Not only that, another international authority analyst firm IDC recently released report also pointed out that the Lenovo Group, with outstanding performance in the intelligent terminal market, including PC, tablet and smart phones, including not only overwhelmingly dominating the top intelligent terminal equipment, have even begun to show increasing pace behind Apple, Samsung, ranked the world's third largest smart terminal manufacturers.

Why mobile terminal brand in China in 2012 to usher in a period of outbreak? Behind this, in fact, is the inevitable result of the Chinese brand boutique domestic routes and international trends. Chinese mobile terminal brand innovation philosophy of their own products, at the same time lay the technical foundation behind, profound knowledge to create a lot of good products. And continue the product design, more humane, more in line with the aesthetic ideas and habits of the user.

At the same time, marketing and promotion, there are many creative tricks. Consumers are happy to see these fun and interesting means of promotion will naturally pay for the product. The same time, in the service, the Chinese brand more and more standardized, reducing the worries of consumers to buy domestic products.

Lenovo, for example, the introduction of a rich product portfolio, its replacement rate much higher than the Samsung, LG and other foreign brands. Lenovo for different segments of the customer base to build K (high-end flagship), S (Avantgarde), P (Business), A (economic) four product lines, comprehensive coverage of high school low-end market. Rich product portfolio to meet different consumer preferences and needs in terms of location, design, price and channel.

Second, Lenovo has also invested heavily in software and cloud services development, to create the best user experience. And focus on the investment of the cloud and software vendors Lenovo A key feature is different from other competitors. Lenovo App Store has over 200,000 online applications, through a series of independent research and development differentiating feature for applications, such as music, safety related music, music voice, music synchronization, integration of hardware, software, and cloud services to provide users with comprehensive Using the experience.

In addition, the more important point is that Lenovo has created a unified global supply chain. Lenovo's supply chain management is critical core competencies, efficient global supply chain quickly provide a highly cost-effective raw materials to protect R & D and production speed, reduce production costs and be able to think the best of mobile phone products very suitable price sold to customers.

In addition, Lenovo also insisted on high-end manufacturers to launch a cost-effective high-end mobile phones. Such as a joint venture with Intel released the world's first high-end smart phone K900. To know K900, but the world's first smart phone equipped with Intel ® Atom ™ Z2580 processor. Also uses 16:9 FHD (1920 x 1080) 5.5-inch, 400 + ultra-high PPI ultra-high-definition screen super cool visual experience for the user, 78mm body width more user-friendly single manipulation.

Lenovo K900 also supports gloves, nails and a touch of the pen, this is a great innovation of existing touch technology, and also allows users to use more arbitrary. Coupled with exquisite design is definitely on the cross-border "watch" to highlight the unique taste of the user. It can be said, Lenovo K900 is the Chinese mobile terminal brand the best example of cooperation with top international manufacturers.

Lenovo attaches great importance to provide excellent, innovative products to consumers, consumer demand-oriented market segments, from low-end to high-end full coverage. Lenovo and other Chinese brands there is a common characteristic, that is, "first of all to defend the Chinese market, followed by the attack on the international market. In defending the Chinese market, Lenovo attention to consumer demand, strengthen the brand and channel construction, force the high-end market, deepen cooperation with operators continue to enhance the share and profits.

In the attack on the international market, Lenovo has launched in emerging markets such as Russia, India, Indonesia, the Philippines and Vietnam smart phones, and achieved positive feedback and results. Association with India's top large operators Reliance Communications cooperation, step up efforts to seize the huge potential of the smart phone market in India. Will also visit Thailand this year, the smart phone market, to seize the opportunities of this interesting prospects in Thailand. Some time ago also signed Bryant as Lenovo smartphone in China and Southeast Asia market advocate, to enhance the international influence of the Lenovo brand.

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