Current trends have shown that people are now recognizing how valuable social media marketing has become.
More than anything else this platform for networking has had significant impact on our day to day life.
If we look back ten or so years we can actually take stock of how our lives have changed so much.
Tools like Facebook and Twitter were nonexistent ten years ago, but now thanks to advances in technology and the internet, these social communication tools have extremely changed our lives and how we now communicate and interact with others around the world.
Social media networking has also impacted the way we spend our free time in our daily life.
Social networking is not here just for today but also for everyday and the future far far ahead as it is fast becoming the media for the future.
More and more people young and old are moving away from traditional methods of communicating and this in itself is creating challenges for companies as they now no longer need to spend huge amounts of money on traditional digital media marketing and advertising.
However, you can't pretend this form of marketing is an easy ride, it takes a lot of hard work.
The internet makes this easier as you can track what is happening and maintain all your information with a few key strokes on a keyboard and clicks of a mouse.
This form of digital marketing can be combined with the traditional campaign strategies including direct-response and branding.
Today more and more organisations are now using social networks for business purposes including sites like Twitter, Facebook and LinkedIn.
Approximately six out of ten companies use social marketing to build and promote their brands and business, improve their communication as well as engage with their consumers.
So, what does the future hold for social media marketing? Well the biggest change social marketing will have is more and more companies will be incorporating social media directly onto business websites.
More and more SEO consultants are providing businesses with packages to incorporate social networking as part of their advertising campaigns.
For example, many businesses using Facebook to create business pages have seen an increased growth.
This has led to more and more businesses buying ad space on Facebook as soon as they begin marketing their business or website.
This is a trend that will continue to grow and will eventually encompass all the major social media sites.
The way businesses use social media will also change.
Currently the trend of businesses is to increase their online presence and to do this they are turning to social media sites.
More and more companies will begin to heavily rely on Twitter to inform people of changes, sales and other important information.
The reality of this is by creating immediate, portable, transferable, on-demand knowledge sources, companies will be able to reach their audiences on a much grander scale than they could ever possibly imagine