So, you are trying to market your products, services, causes, blogs, music, or whatever else you do best on the internet? Well, that is a very good decision.
Most businesses are moving in this direction at an alarming rate, having realized the amazing opportunities to reach previously untapped markets that internet marketing and social media networking offer them - if you don't do it now, your competitors will do it first.
However, undertaking a new social media and online marketing strategy is not something to do lightly.
When you give your business and brand an online and social media presence you are basically staking your reputation on the quality of the things you are putting out and how well you target people.
Come across as "spammy" and you will lose credibility as a business, have an amateurish look and feel to your social media presence and people will lose faith in what you can offer them.
You need a well thought out, strategic approach.
If you can't confidently do this on your own, learning on the fly from books and websites, then an internet marketing expert could be just what you need.
An internet marketing expert is someone who is well versed and experienced in applying the latest techniques and innovations to their clients' social and internet media promotions strategies.
They know how to link up all of your social media presence from your blog and your Twitter account to your Facebook fan page to give your customers and prospects an online experience with your company that makes them trust and like you, and want to buy from you.
An internet marketing expert will find out your target demographic and your objectives as a business, and match up what they do to what you want to achieve.
Using an internet marketing expert to help you will ensure that your first forays into internet marketing are as good as they can be and you get the best possible return on your investment in terms of leads, sales - the bottom line.
They can also train you and your staff ready for future campaigns, allowing you or someone you have in house to become something of an internet marketing expert too.
It is quite easy to find an internet marketing expert to help you if you feel this is a better move for your business than trying to learn the ins and outs of online promotion, social media and search engine optimization yourself without any professional guidance.
There are consultancies all over the country that offer these services, and also freelance individual contractors who do similar work.
If you are serious about creating and building an online presence for your business it is definitely worth talking to at least one internet marketing expert, even if only to get a quote so you can compare the cost of them doing the work to the cost of training yourself up and investing your own time.