A blog is a wonderful tool for online marketing, but a blog on its own is not enough.
As anything else, you need to promote it, if you want to stand out from the crowd.
As a matter of fact, more blogs are better than one: creating and developing other blogs related to the main one helps collecting and driving traffic to your main destination, as a sort of a funnel.
On the other side, more blogs mean more content creation and posting activity, which can become unbearable as the number of web-logs begins to grow.
A way to effectively leverage the benefits of multiple blogs management is reducing the time and effort for the posting activity, and this can be done using some automation software.
Here are some of the main features you should look for when choosing a script to automate your blog posting: 1) The software should have an admin panel including features as add/edit category, email settings, post settings at least.
The more the features, the better the script.
2) The script should allow you to easily get access and edit your published posts and categories.
3) It should provide you with a mean to post multiple articles through a single text file containing all the posts inside.
These are just some of the main aspects you should check before making a definitive choice.
Anyway, you can download a trial or demo version and try different products.
Test them finding the one that fills your needs, go on with that and exclude the others.