If you are thinking of starting a home business online then you will need to keep very clear in your mind the following 2 foundation stones of your online business..

In this article I will attempt to help you with your home business online by impressing on you the importance of 2 foundation stones which must form the basis of your business.

The overall structure of your online business will be similar to fishing and if you can keep in mind the image of a fish and a hook you will recognise that the basis of your business will be your visitors (the fish) and your ability to get them to perform a particular outcome that you desire (the hook).

The 2 foundations to which I referred at the beginning of this article are 1) unique content 2) promotion of that unique content.

1) Unique Content

The basis of your online business with a blog or website must be unique content for the very simple reason that Google loves unique content and Google will deliver visitors to you in reward for your content.

In the short run you may deceive the search engines with scraped content or with the use of "auto blogging" tools.
In the long run, unique content will win out and you will need have no concerns about being de indexed by Google or anyone else and the long term future of your blog or site will cause you no concern.

2) Promotion

Your unique content will only get you so far; you can have the best, most entertaining blog in the world but this will be of no benefit to you if nobody knows about it.

The promotion of your site can take a number of forms but the single most effective and enduring is article marketing.

You can also give your blog a boost by social bookmarking and it can provide an initial launch pad to get the search engines crawling over your blog but for long term, exponential results you must focus on article marketing.