One thing that many businesses may not address is the impact twitter can have on search engine results. By learning how to share and format your content on twitter you can directly impact on your organic search results and improve your search engine optimisation.
Google and Bing are constantly working on integrating the social search and organic search results as social media is rapidly becoming ‘the voice of the people' and cannot be ignored or neglected. Twitter will become a natural complement to your site and will become a great way to gain some spots on the search engine results pages. This will not only help your website but will allow its content to get found.
So how does twitter impact SEO? - It's all done by Google ‘scoring' your twitter accounts. Below are points on how Google decides to score your pages:
- Google attaches a ‘score' to Twitter accounts based on their authority. A high scoring twitter account reflects more authority over other accounts and is a factor that then affects search ranking results.
- ‘Retweets' of particular blogs, articles or site is another way of deeming your account as being authoritative – which in turn will improve your search results.
- Google likes twitter profiles which contain good content. Based on the extent of information, relevancy and popularity of your tweets your twitter account will be given a higher score.
Search algorithms treat twitter accounts as experts and therefore having a good twitter score by Google will boost your SEO and in turn enhance rankings.
Studies have shown that a high quantity of tweets from "real" users on Twitter has a pretty substantial impact on rankings in the short term and there seems to be some promising long-term effects as well. It is however still unknown whether and how much the text of a tweet impacts the search engines the way anchor text does, but it is seeming more and more likely too.
For help with your social media management and search engine optimisation please contact us today.