The internet is a mandatory for any hair salon that is serious about their marketing.
Google, Facebook and Twitter have replaced the yellow pages.
The ultimate goal of your website should be converting visitors in to new clients.
What your website says is important but it needs to get people to take action.
You want to get them to pick up the phone and book an appointment.
The absolute best way to get new clients from your website is to offer a $10, limited time only coupon for new clients.
There are some important details that make this the perfect offer for your website.
1.
New Clients Only your goal is to get new clients, not charge existing clients less.
If your current customers complain, give them a one time discount for your appreciation, but don't publicize it.
2.
Limited Time Only Create a sense of urgency by setting an expiration date.
Of course you can accept it later if you want to however, setting the expiration date will urge them to jump on your generous offer.
People hate getting a an attractive deal, then missing out on it.
3.
An Exact $10 Coupon In testing $10 coupons outperformed other values including percentages.
$10 off sounds better than 15% because the new client knows exactly how much money they are saving.
With the percentage they're unsure.
The more you can do to eliminate uncertainty the better.
Where should it go? Put the coupon on your homepage.
Make it visible so it stands out.
DO NOT design it in a way that makes it blend in with the rest of your site.
If it sticks out and looks a little "ugly" perfect! That is the point.
You want people to see it.
That is what will get you new clients after all.
Ask for their email, phone number an any other information you want, then automatically send them the coupon.
The best practice is to call them and book an appointment after they get their coupon instead of waiting for them to call.
Once you put up a coupon with the above structure you will start to reap the benefits of building a hair salon website that actually gets you new clients.