Relevant experts predict: with the rapid economic development and the change of people consumption concept, in the next few years, will be the golden age of the health wine development in the wine industry, it become each big wine in the most rapid growth momentum of the category.
China has thousands of years of health wine and medicated wine history. The earliest health wine is medicinal liquor, both between did not distinguish. Ancient people found that in wine to join medicinal materials, the wine in medicine, medicine in wine, medicinal properties and wine properties fully coordination, can achieve better treatment effect. With the development of Chinese medicine, Medicated wine is also continuous development .China's ancient medical text books have been documented in a large number of medicinal liquor square. It became the essence of the culture of Chinese medicine. Until modern, medicinal wine and health wine developed into independent categories. Health wine set drinking, health care, and physical in one, it is attach more and more people's attention and welcome.
Because people have long had "health wine is equal to medicinal liquor" thinking inertia, drinking health wine consumption group has been mainly with old people. Now this situation is quietly changed: Liquor health consumer groups are slowly from the elderly to be extended to young people.
Drink the wine, drink health wine, is becoming a lot of young people living habits. On the one hand, young people living and working pressure, They usually exist the sub-health problems. Then they began to pay more attention to their health, then slowly active contact and drinking health wine; On the other hand, the early entry into a variety of health wine market, its inputs and nurture the health wine consumer market matures. And health wine is also working to improve the taste, improve quality, dilute propaganda function stressed health and guide consumers walking out drink liquor health treatment "misunderstanding, so that the younger generation slowly come to accept the" drink the regimen wine is to drink health "this concept of healthy drinking and the popularization of a healthy lifestyle.
Health wine is mainly used for regulating physiological function, for the purpose of health care, health and fitness, and to meet consumer preferences. Medicinal liquor is mainly used for medical treatment, have specific medical effect; wine is indicated for the prevention, diagnosis and treatment of diseases of the crowd, provides indications, functions, usage and dosage, and generally cannot be used indiscriminately. Health wine is produced by food production enterprise. It is in charge of food department. Its product quality is not qualified can adjust or recovery. Medicinal liquor produced by pharmaceutical companies and is in charge of pharmaceutical administration, Its product quality is not qualified can only be scrapped.
Guangdong Yuelu Wine Business Limited Company mainly produces Deer liquid wine,its products included Chinese liquor,hard liquor, wine health and so on.
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