Getting started with Twitter is easy, however, it is important that you create a username by your brand name and not by your personal name, if your tweets will be a microblog of company activities.
Here are two powerful tools that you can leverage to control your brand management online: Search.
twitter.
com - If you want to find out what people are talking about your brand, then just use this powerful search box to get the updates of the conversations in real-time.
Tweetscan.
com - Tweetscan allows you to set up a personalized system that can alert you via email if anyone Tweets about your company or brand.
Why do so many companies put so much emphasis on managing their brand on Twitter? Because Twitter has become increasingly ubiquitous; widget-savvy Twitterers send and receive up to the minute tweets via cell phone, Tweetdeck or Twhirl.
Hence, it is not surprising to find people tweet about the brands they are associated with whenever and wherever they feel like - it can go on 24/7 and spread like wildfire.
Therefore, it is important for you to keep on an eye on the conversations about your brand on Twitter.
But internet brand management is not only about monitoring the feedback of the customers.
It is also about listening and participating in the conversations.
Since Twitter allows you to engage the customer immediately, you can share the updates with your customers or informing them on any potential developments about your company.
This way you can keep them engaged with your brand in real-time.
In short, Twitter is a free tool for corporate internet branding and public relations.