As you know, speakers who have their own information product end up getting more speaking gigs. This is important to remember. If you are a speaker, and you want to increase the chance to get more speaking assignments, you need to get busy creating a product for yourself.
Create an info product that people will enjoy reading and use. You don't want to create your own product for the sake of doing so. People won't be able to use it or enjoy it, and this will also hurt your reputation as an expert. And what happens then, you won't get hired to be a speaker at any more speaking events.
Creating product that will help people learn a new skill will give them the incentive to want to learn more from you. This will give them the encouragement to seek you out. What better way to do this than to attend an event where you are speaking. This way they can get to hear you and learn what you are about.
Some speakers wonder how to create a product they can use or send to their list or to bring with them to their seminar? Making a product is not really that hard to do. It really just takes a little ingenuity and creativity. If you are not a writer, you could hire someone to write the product for you. Just go online to Elance, Guru, or even to Craigslist and find someone who is willing to create your product cheaply. If you do know how to write, you do not have to be extravagant. It's not hard knowing how to make products if you use your mind and focus on what you want to create.
If you are familiar with the Internet, you will know info products are the biggest sellers. Informational products are sold online more than any other product because you can make a lot more profit from them. So think about creating info products that you can provide to your attendees as well as those who plan the event. This will not only give your attendees something permanent from you to go back to, but it will also boost your expertise to the event planner for the next seminar or presentation they plan to give.
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