B2B basically refers to business to business trade.
In this kind of trade, there are two businesses who are involved in trading activity.
There is no involvement of the customer at all.
In order to explain this concept in a simpler manner, one can say that a particular business provides its products or services to other businesses that require those products in order to keep their business activities running successfully.
The popularity of these business to business activities led to the set up of the online business portals which act like mediators between these two businesses.
These online B2B directories bring complementary businesses together on one large platform.
The manufacturers and suppliers of raw materials are the main businessmen who are searched for on these online directories.
Also the manufacturers and recyclers who wish to obtain or recycle the used machinery are very active on these B2B web portals.
These directories prove extremely advantageous for a lot of people.
It gives an equal chance to the small and medium enterprises to grow and get good trade internationally.
Also, these portals are well classified and have all the products categorized very effectively.
A person in seconds can find out exactly what he or she is looking for because these portals have in built search engines that provide refined results for every search.
Ever since these portals have been there, the need for door to door marketing has been lost.
No businessman actually has to visit trade shows and trade fairs in order to get contacts for his business.
Getting registered on a famous online directory by paying a small amount or for free gives him all these opportunities.
These directories allow the people to post questions as well as comments regarding all their products and services on these online directories.
Also having interesting videos and photos uploaded about your company's products and services on these sites help you market your company's brand better.
These sites also allow you to be in better contact with your customers.
Another added advantage I that these sites easily reach out to your target consumers because they display your company as a result in response to a related search by the user.
Also this method is extremely cost effective and so many businesses today are registering themselves on these B2B web portals.
This advanced way of trading has helped the traders to generate a large amount of revenue and gain tremendous profits for their company.