Twitter is one of the best tools that has come out recently to drive hundreds of thousands of people - targeted traffic - to your websites and blogs.
But you need to be cleverer than the average Twitterer to make yourself stand out.
Here are the 5 secrets to Twitter success: 1) Consistency It is critical that you do not have an opinion on everything..
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whilst your opinion on the Queen, the cricket and the NBL may be fascinating, if you are building a serious business in commercial real estate your followers expect you to be so passionate about commercial real estate that you barely have time to be aware of anything else.
Can you imagine Apple, Ford or Coke discussing anything other than their main specialty item? No one is interested! If they are experts in computers, we want to know  their opinions, thoughts and latest news about computers.
If they are experts in cars, the same..
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So if you are building a brand on Twitter, do stick to what you know.
You need  your followers to know YOU are the person to come to if they need information on your chosen field.
 2) Be human It is still important be human, be engaging, and be charming  with your followers.
Use humor, be controversial, be outrageous to get noticed.
Never be dull..
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This will help your tweets get re-tweeted all over the Twitterverse - you will be amazed how many new followers you get if you are successful in getting your tweets re-tweeted.
So pay special attention to the content of your tweets.
3) Develop Your Brand Pay special attention to your bio box, your background and your photo.
This is the first thing people use to create an impression of you and your company.
Even if you content is the best in your industry, if you have not bothered to carefully design your profile, people will not follow you.
This should be completely obvious but you would be surprised how many people get me to coach them on their Twitter site and have neglected this part.
4) Do not sell, sell, sell Your followers want a conversation, they want to be informed, they want to trust you BEFORE they buy.
Of course there is a time and a place for a subtle sales message but Twitter is unlike other forums where companies blast out their message as loud as possible.
Rather it is important to build relationships of trust.
Take the time to respond to your Direct Messages.
Retweet other people's interesting messages.
Ask other people questions.
Engage with your followers.
Yes it does take more time but think of it as pre sales.
By the time someone clicks on your link hopefully they feel like they know you already and are ready to buy.
5) Use Twitter tools There are lots and lots of Twitter applications out there to help you streamline your Twitter experience and save you time.
Get familiar with them, use them and get plugged in.
Twitter is developing all the time.
Stay up to date and you will prosper.
Applications like Tweetkarma, Tweetdeck, Tweetlater and many many more.