Paper books are the most common format in which volumes are available in the market widely and easily.  In fact, there was a time when standard paper book was the only format in which a vast variety of literature works was available in the market. However, over the years, various advancements in the industrial sector introduced new techniques of books production and formatting. As a result, today you can find a wide variety of electronic books (E-books) easily available in the market making it more convenient to read them. The popularity and demand of these E-books is continually increasing in this era of digital technology making various crucial elements in the publishing world of these advanced volumes.

Here are some reasons that explain what makes E-books more popular and boost their sales substantially.

• Read when on the go :One of the biggest benefits of E-books is that you can read when anywhere at any time, even when you are traveling. When you convert your physical book's copy to kindle, your digital book gains tremendous amount of readership.
  These digital books are easy to carry, unlike physical books that make you carry pounds of weight. You can store hundreds of books in the kindle and read them when you are traveling anywhere at any time. With the advent of E-books, you need not travel from one bookstore to another to get your choice of books since you can browse your favorite books on the web and download it on your mobile phone.

• Overcome the geographical boundaries : When it comes to the sale and purchase of the books, geographical boundaries are the biggest hindrances that affect the book promotion and sale adversely. When you are marketing physical volumes, shipping them to other countries involves numerous issues and rates soar high, thus jeopardizing the profit your book sale.
  However, E-books help you cut the miles easily. Whenglobal publishers convert their physical book to kindle or any other digital format, they can market your work worldwide easily and cost-effectively since there are no extra charges for shipping these advanced volumes. Also, buying books rights become more convenient and safe with the digital technology.

• Economical rates :There is a huge price difference between the rates of paper books and E-books for readers and publishers alike. Even though book lovers like to read paper books, the rising prices of paper books can be a matter of concern.
  Digital books are available at lesser rates than standard paper books for readers and publishers who can buy books rights at a cheaper rate. E-books enable bookworms to own and read their favorite volumes at economical rates. This is one of the major reasons for the rising popularity and demand of the digital volumes.

• Reading flexibility : E-books offer many flexible options as far as reading is concerned. You can carry these digital books anywhere you wish and at any time without any constraints. When you need to resume your work, you can mark where you left it on the tab and continue reading from the mark after completing the work. It is handy for the individuals people who are addicted to read books at anytime and anywhere, whenever their schedule permits. These books get loaded in the mobile devices easily in a few minutes adds to their flexibility and mobility.

These four factors contribute to the rising popularity and demand of digital books and getting global publishers in news for developing and promoting E-books in various book fairs and social media platforms effectively throughout the world.