One of the biggest reasons that many new IMers fail is because they can't convert drive by traffic into leads or sales. Why does this occur?

The main reason that this is true is that many new IMers put more attention into attracting traffic than into converting it once it arrives. While it is important to find targeted traffic, if you can't get that traffic to buy from you then what's the point of getting it in the first place? Your business relies on your ability to create an effective landing page. This article will touch on just a few of the things that you can do to get results from your landing page.

One important thing that you need to make sure of is the efficacy of your landing page's buttons. Suppose you're selling a product on "dog training" and you have your order links all over the copy (which is completely fine). These links don't prove to be a distraction from the main message on the page.

A highlighted button, however, will show your prospects that they need to take action if they want to buy your product. Color and size are important when it comes to these kinds of site buttons. The border should be tasteful but prominent. Your wording on the button is incredibly important. All of this comes together to give you a button that gets response.

Your landing page should have only short paragraphs. That's it. Short paragraphs are easier to read than longer paragraphs which can be hard on the eyes and are more difficult to read. Large blocks of unbroken text can be difficult for many visitors to deal with. When you have your paragraphs around 2 to 3 sentences in length, you'll see that the readability of your landing page dramatically shoots up. This is your ultimate goal so focus on keeping your paragraphs shorter.

Your attention should be focused primarily on the people who are visiting your site. Your prospective buyers will want you to talk directly to them instead of only about yourself. Use "your" and "you" instead of sticking to "us" and "we". This will help you create a relationship with your visitors and give them a feeling like you're directly conversing with them, something that's important.

In conclusion: this article clearly shows you how the work you put into your page and the details you share about yourself really do impact your final sales margins. These tips show you how to enhance the knowledge you already have but, at the same time, it is important that you always strive to be better and more successful because that is the only way to truly succeed in Internet Marketing.