Let's just say you are looking for a driving school near your locality.
If you simply type in "driving school" in any of the search engines, you will get a whole lot of sites that are relevant to deriving schools but may not be relevant for you since you are looking for a driving school near your locality.
Searchers are realizing the value of typing in keywords that are more descriptive i.
e.
long tailed keywords.
So in the above-mentioned example, it could be something like "driving schools near <location>".
These keywords will indicate to the search engines what the searcher is searching for, the search engines will then fetch web pages that are relevant to the search terms used for searching.
From the SEO perspective, it is a good idea to use long-tailed keywords when optimizing your web pages.
Not only will you find visitors who are interested, the chances of conversions are very high indeed! Long tailed keywords usually do not have as much competition as keywords that are more generic, so your site will have a fair chance of ranking as well.
If your business requires searchers to type in searches that are really specific, you might consider devoting an entire page explaining that product/service.
The more specific and descriptive you are about the product the more the chances of your web page attracting relevant traffic Sometimes lack of specific information and limited usage of key phrases might cause your website to lose traffic.
The only things that should be maintained is the relevancy and genuine content.
I was trying to locate a new upcoming residential project near my area.
I typed in "under construction residential projects in <location>" I would say this was quite descriptive.
I got a lot of results for sure.
One particular site got me really interested because in the title it mentioned exactly what I was searching for.
I quickly clicked on the link only to be taken to a page that had some more search options.
Well, I selected categories from the drop down menus and clicked go.
The next page provided me the information that I was looking for.
I found what I was looking for and I did not have to go to any other web site.
More and more searchers type in exactly what they are looking for.
Almost all the searchers have little patience to sift through many sites since many of them search from their mobile phone and they want to get the information as fast as possible.
If your web site SEO strategy does not consider long-tailed keywords, you might be missing out on precious traffic.