A website is the organization path or a window that exhibits all the proceedings, based on the past to decide the future of the company. So the effective web design decides the company's progress. Designing effectively means to have a balanced artistic design with practicality and functionality.
Developing a new website takes time and patience, because the content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for the search engines too. Even though the companies come up with their content, a typical web design company over its wide and immense experience over the web design services should guide the clients. So the web design company should abide to the following etiquettes to develop an effective web design.
-The web designers develop the site from one browser and assumes it looks the same on all of them. Failing to ensure your design looks consistent across browsers alienates potential readers.
-Adding a copyright line to the bottom of every page affords some protection if anyone tries to plagiarize any work from the former.
-Advertising can be essential to a site's economic survival, but plastering the page with them, or using pop-ups and other intrusive methods, can be counter- productive. Overuse of advertisements degrades the quality and accessibility of content, making visitors likely to stick around.
-Use a short domain name that ideally doesn't clash with rivals' and avoid using hyphens. The simpler your domain, the easier it will be for visitors to remember.
-Web design company is responsible for everything from designing a website's € look and feel€ to incorporating features such as e-commerce, online community, animations, interactive applications and advertising hosting into the site-all while ensuring that the site's design is optimized for the specific technologies supporting it.

The success of a Design Services also depends on the following measures of an effective web design.
-If the website's goal is to generate e-commerce, sales results ultimately provide the measure of the success of the designer's work.
-If the site depends on advertising or subscriptions for its revenue, the metrics like online ad click- through and new subscribers will provide the measure of success.
-If the site's primary goal is to increase the brand value, then it is harder to measure, but still the site's perceived success in doing so will be the measure of the web design services.
Apart from this a web design considered to be an effective, should possess the following attributes.
-Using a consistent color scheme. The colors of the site have a significant impact on readability. Avoidance of clashing colors and using the complementary colors will make the website effective.
-Keep the content fresh and original. Don't let the site stagnate just because it isn't gaining a lot of initial visitors; getting properly indexed by search engines and directories can take up to eight months! Keeping the site relevant, up-to-date and using the visual highlights can help the users and the search spiders to identify important content and keywords.
-Using too-much high- res images will increase the bandwidth bills and slows the page loading, so compress the images and try to keep them to a respectable size.