The concept of Spinning Pop considers elements of Pop Art through an artistic and conceptual exploration of specific people and events of the day. The works are diaristic in nature that metaphorically record a spectator's experience of the contemporary digital age. While the technological developments have enabled artists to explore the mechanisms of this new aesthetic direction, the work is still ultimately about the ideas that are explored in a popular culture arts sense. The photograph and its manipulation are only the means, or rather one of the mediums of choice to achieve the articulation of those ideas.

Digital photo manipulation reaches back to the very infancy of photography, a time where separate emulsion plates were compiled to create panoramic landscapes. Throughout the 1980's and 90's, digital image manipulation equipment and software enabled us to readily transform our captured images. This transformation through the adding of other components into the image's composition, or the convenient removal and alteration of other aspects of the image, changes the dynamics of the relationship of any artist, to the image completely.

Traditionally the photographic image implied a record of a single instant in time from a single point of perspective. These limitations warranted us as photographers, to either assemble a staged shot, or to passively await for the 'decisive moment' for the elements to compose within the camera's view. Digital photo manipulation has removed these constraining limitations of traditional photography, to now enable artists take control of both multiple perspectives, and the joining together of instances of time.

The electronic format of digital photography enables the creative mind to control the transformation through the merging of images, thereby providing a visual nuance that is fresh with ideas, and ripe for the viewer's creative interpretation. These ideas of popular culture arts through photography can either be sourced intuitively, staged shoots, or through found images with the resulting images morphing to the surreal, sublime and somewhat Gothic. Through this form of artistry there develops a means to present the viewer with medleys that often have a serene visual aesthetic which is both thought provoking and visually appealing.