Once you've launched your new membership site, your next step is to drive traffic to your site to make sure that it consistently grows.
There are a number of tools available that you can use and two of the easiest have to be Meta tags and keywords.
In following paragraphs, you'll learn what they are and how they can be used effectively.
So, what are Meta Tags, really? Meta tags are items, written in the HTML or XHTML code of your membership site that help the search engine understand the contents of your site.
You can think of them as the search engines classroom notes, and the website exam.
Choosing the right tags to use in the code is a great way to make sure that your site is at the top of the search engine list.
Just like keywords described below, the placement of a Meta tag within the code of your website is extremely important.
For example, a good place for a tag om your membership site code is right at the head section of the HTML document.
They can be used to specify page descriptions, keywords, and other meta data that you feel is important to your website.
Another useful characteristic of Meta tags is their ability to help search engines categorize your membership site correctly.
While they are not visible to the reader, or your potential member, they are nonetheless important for search engine optimization.
Are Keywords that necessary? In a word, yes.
It has been shown time and time again that a membership site can get increased traffic through the proper use of keywords.
In essence, these are words or phrases that help the search engine categorize your membership site.
Generally speaking, search engines operate under the assumption that people search for information based on specific subjects, or categories.
Therefore, websites, forums and membership sites are usually organized based on popular terms.
If the keywords located within the web content match some of those popular search terms, the website will get preferential treatment and placement in the website search listing.
Just like Meta tags, how the keywords are placed in the content of your membership site is important.
In most cases, people viewing your page will only scan the first paragraph in hopes of finding an indication of the information contained within.
Because of this, the first paragraph should always contain at least one keyword.
After that, it is common practice to place a keyword, or variation thereof in the middle and at the end of the content in question.
It is important to remember, however that the search engines are becoming savvier, so make sure you don't overload the content with keywords.
The flow of the material should be natural, just like a fiction novel that you would get lost in on a Sunday afternoon.
Choosing the right Meta tags and keywords to use in your content and code is an important way to make sure you get your share of traffic to your membership site.
It's up to you to provide quality content so that they stop and stay a while.