Smart phone is in trend, entrepreneurs are building a mobile app for their business. Whether you are searching for a food or a bride, they all have their own mobile app for the customers. It is predicted that the mobile industry will take over the desktop industry by the end of 2014. People will be using mobile phones for all the things whether it is surfing internet for information, purchasing a product, transferring the money, playing games etc. All the local businesses will have their business on mobile. By 2015 the sale of mobile devices in US is going to reach $31 billion. It is a known fact that people will leave the website if they do not find your website mobile friendly which directly hurt your business in term of sale and traffic while 48% visitors have a feeling that if the company is not mobile friendly than they are not bothered about their business. 53% of Americans access their smart phones to access the internet once in a day.

• 70% users use their smart phone while shopping in the store


• 50% of the users uses GPS/Mapping to find the physical stores


• 62% uses their phones to check out the prices


• 79% people uses their phone for several other shopping activities

New technology is born every day, it's a modern tech world, and one cannot ignore the fact that the business needs to be modern as the users are demanding devices with more features which functions greatly. It is a competitive market where people are dying to have a mobile friendly website so they do not lose a single customer. Survey says that in 2014, there will be 4.55 billion people worldwide to use the mobile phones and smart phone users will be 1.75 billion in worldwide. Mobile phone users are switching to the smart phones as 3G and 4G are becoming more affordable. According to the new market report the mobile phone market will rise from 61.1 % till 69.4% around the world.
Business owners should go for mobile friendly website for the following reasons:-

• More and more people are opting for smart phones


• Customers can shop, surf internet at anytime and any place


• Online shopping marts works 365 days and 24/7 which encourages the customers to shop, customers first choice is the mobile as they can use it from anywhere


• Mobile friendly website is built specifically for the mobile, it fits to any size of the mobile device so it easy for the customers to view any information, images from the website.