Pharmaceutical companies are facing many challenges because of health care improvement, increased competition, difficulty in bringing latest drugs to market and many others. Technology is a basic factor to meeting those challenges. The Indian pharmaceutical sector comprise with many large as well as small and mid size companies. India has emerged as one of the world's top manufacturers of high quality generic drugs and also transformed as one of the most preferred outsourcing destination for pharmaceutical across the globe.

Below mentioned technology trends will redesign the pharmaceutical industry in upcoming years.

• Get Social: The popularity of social media has increased tremendously in past few years. It seems that it is not a temporary trend. Pharmaceutical companies usually keep away from this sector due to strict marketing regulations. But, now some of the top pharmaceutical companies in India are getting involved in social media. For instance, a diabetes medicine manufacturer can develop a community or group at Twitter or Facebook to connect sufferers of the same disease who can share their experiences.
• Develop Environment Based Services. These days, pharma companies are using smartphones or mobile devices to engage patients, offer their services to improve quality of their lives and promote their products too. For Instance, the pharmaceutical manufacturer who produces seasonal allergy medicines can build an app to tell sufferers that when pollen levels are at its peak and from where they can get the medicines in their area and what is the exact dosage.
• Develop data services: Though companies continue to search for fresh and helpful data, but they also wish to share it. Usually, collected data is used in warehouse, but data services offer the opportunities to utilize data in several different manners. For instance, in R&D (Research & Development) starting data services allows the application of clinical-trial data in trial models, which can give findings at minimum cost and with reduced risk.
• Join the Cloud to cut down cost: These days, Cloud is no longer a tool which is just used for sales and marketing groups in pharma companies. It is completely changed now. Top pharmaceutical companies in India are using cloud to resolve security and IP issues, and also to minimize operational costs. In addition to this, the report has revealed that many pharmaceutical companies are shifting to "PaaS" (Platform as a Service). This platform enables the users to use applications without worrying about the cost and difficulty in buying and handling software, hardware or hosting services.