Internet Marketing has taken great strides in the past decade to cut down on the clutter that we users get so sick of seeing, and helping to improve what we now know as marketing for a specific consumer. Though we still get a few sporadic pop ups, we tend to see Internet Marketing creating a new path that is centered around the core characteristics marketers set in place many years ago. By cutting down on marketing to those not in their demographic and psycho-graphic areas, marketers are being more effective in terms of who they target, resulting in less wasted efforts and more results from their strategies.

Through the use of Facebook being such a hot commodity these days, marketers are taking full advantage of its potential by using the information that we post about ourselves, who we are associated with, and where we are located to pinpoint specific local and national businesses that would most likely fit in our needs and wants. A clear example of this is, while living on a college campus, I am frequently exposed to ads related to apartment rentals around a five mile radius of where I live. Though they might not be what I am specifically in need of, I might have a friend or co-worker that might benefit from this ad. Also, by acknowledging the organizations someone is associated with, marketers places ads relevant to the doing of that organization in advertisements because they will better appeal to that persons needs or wants. Though this seems like an invasion of privacy, It is cutting back on the clutter of junk emails, and spam that we would normally see three years ago, to now effectively exposing someone to the relevant matters in their lives, making progress and cutting down on wasted marketing efforts.

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